The Era of Conscious Consumer Culture: When Should You Boycott?

The Era of Conscious Consumer Culture: When should you boycott?

We are living in one of the greatest eras we have ever seen. What a time to be alive. *Drake voice* This is a time where the voice of one individual has an immense impact. With the power of the internet and social media platforms, we are seeing a rise in personal influence. There is a will to control his/her reality and make dents in the world of capitalism and consumerism. We are more conscious than ever before and are willing to put money where we see value. Emotional intelligence and value have become the pushing forces of the market. Overall, these shifts have had a positive impact on individuals and have put a lot of large corporations in check. A corporation’s biggest goal is now, relatability. How they can relate to their customers can be one of the biggest determining factors of their business. Individuals expect companies to be socially aware and inclusive. With all this excess information, we need to stay informed. In a world full of a million views and opinions, how do you know when to boycott a company?

Here are a few things to consider:

Do your research

In the heat of controversy, it’s easy to get wrapped up in other’s opinions or “he said, she said” conversation. You want to make sure to make an educated decision. Even if a friend tells you what happened, you want to be sure to find the information on your own.

Look for the company’s past decisions

You will usually see a pattern. When you do intensive research, you can read articles on past incidents or cases the company has faced. You can even research the CEO’s history to see if there are any similarities within the case.

Ask yourself if this was a company decision or a mistake of one employee?

When videos surface, we might want to judge and make an immediate decision, but when reviewing the facts ask yourself, was this one wrongdoing of one employee or was this a conscious decision made by the company? You are in control of what you decide to purchase, and you want to support a company that cares about more than selling products. So, always have an open mind and heart before deciding.  

As people, we would never want to abuse this power. There are enormous benefits to living in the changes happening right now, so we want to make sure we are using our abilities to spread positivity and educate others.

Raquel Genae